API Gateway costs often rise when user behaviour changes, because each screen load, button click, app refresh, or backend call may create extra API traffic.
A product launch, marketing campaign, mobile update, webhook integration, or automation workflow can create far more requests than expected.
API traffic can increase after:
- Launching a new feature
- Adding more app users
- Connecting third-party tools
- Increasing polling frequency
- Running automated workflows
For wider cost investigations, read Route 53 charges explained, ElastiCache charges explained, and AWS so expensive this month.